Man in bright yellow suit and hat gestures with arms raised on stage with Robin Williams tribute backdrop.

Standing Out in IT: Lessons from Jesse Cole

May 21, 2025

What do a yellow tuxedo, a 3.2 million waitlist, and standing ovations at baseball games have in common? Jesse Cole- the creator of the Savannah Bananas and master of standing out in all the right ways.

At this year's Technology Marketing Toolkit conference, the DigeTekS team had the chance to learn from Jesse firsthand- and the energy he brings to the business world is just as bold as his wardrobe.

His philosophy is simple:

"Normal gets normal results."

That message hit hard for those of us in the MSP space. In an industry full of sameness- same tools, same templates, same sales pitches- it's easy to blend in. But if we want to grow, we need to stop chasing customers and start focusing on fans.

Jesse taught us that:

  • Attention beats marketing 1,000% of the time
  • The best innovation starts by eliminating friction
  • Clients don't remember you for what should have worked- they remember you for the moments that did

And most importantly:

"Stop standing still. Start standing out."

Brayla got the chance to take this message to heart, literally, when she was able to go on stage as part of a live demonstration on empowering movement. It was a powerful reminder that change isn't just about strategy. It's about motion, action, and choosing to break the mold.

For us at DigeTekS, this means:

  • Rethinking how we engage our clients
  • Empowering our team to experiment, entertain, and elevate
  • Turning everyday IT services into meaningful, memorable experiences

We're not just solving problems- we're creating moments worth remembering.

Want to work with an IT partner who doesn't just sit on the sidelines?

Click here or give us a call at 833-863-2120 to schedule your FREE Consult today!